Transforming Semen Indonesia into SIG in the Go Beyond Next Event
Jakarta – IDN Times, PT Semen Indonesia (Persero) Tbk officially introduced the new “SIG” logo at the Jakarta Convention Center, Tuesday (11/02) in the Go Beyond Next event. The event was attended by students, customers, and representatives of SOEs, and took place successfully and cheerfully. SIG also held an exhibition on innovations that have been carried out by SIG so far and held Future Talk with the theme Embracing Future Living by presenting speakers who are experts in their respective fields, followed by rebranding ceremonies and press conferences for media partners who were present . The Go Beyond Next event was even more exciting with the amazing performances of Raisa and Dipha Barus. Come, see the excitement!
1. Future Talk: Embracing Future Living opens new insights into the world of architecture design and the building material industry
In the event titled Go Beyond Next, SIG held a Future Talk with the theme Embracing Future Living with speakers who were experts in their respective fields, namely: Florian Heinzelmann & Daliana Suryawinata from SHAU, Ringgo Agus Rahman, Ardzuna Sinaga from Urban +, Adi Munandir & Tri Abdisatrijo representative of SIG . This event was very inspiring and opened a lot of insights, especially for students, millennials and BUMN friends about architectural design, relevant stakeholders, and support from the building material industry.
2. Inspiring exhibition, SIG shows the latest innovations to visitors
The exhibition was also conducted by SIG in the Go Beyond Next event by showing the innovations that have been made by SIG. These include DecoCrete, ThruCrete, SpeedCrete, PuriCrete, Thermographic Testing Solution, Skim Coat Application, Building Buddy, Augmented Reality and amazing Lighting Installation. With this exhibition, SIG has indirectly answered about their readiness in facing industrial competition at this time.
3. SIG is able to become a pioneer in the building material industry and become a provider of building material solutions
The rebranding ceremony was conducted by the Managing Director of Semen Indonesia, Hendi Prio Santoso together with the President Commissioner of Semen Indonesia, Soekarwo, Deputy Minister of BUMN, Budi Gunadi Sadikin and Expert Staff of the Ministry of PUPR Gani Ghazaly Akman. At this event, Hendi Prio Santoso stated that Semen Indonesia has now evolved, from a cement company, to a provider of building material solutions. “Semen Indonesia is able to become a pioneer in the building material industry that empowers stakeholders to create sustainable living in the future,” said Hendi Prio.
4. SIG is the pride of Deputy Minister of BUMN, Budi Gunadi Sadikin
“Frankly, I feel proud and amazed to see the development of Semen Indonesia. What I want to say as business people, we must be able to anticipate because when the inflection point occurs, there will be businesses that are lost and there are businesses that see opportunities and grow rapidly. I feel grateful and very proud because I saw the development of Semen Indonesia. I pray, dream, and hope that Semen Indonesia becomes the main pillar that is used for all Indonesian people to build their homes, used by main contractors to build buildings in the capital, architects build magnificent monuments throughout Indonesia, and Semen Indonesia can be a major pillar component in build this beloved nation and country, “said Budi Gunadi as Deputy Minister of BUMN.
5. Epic closing performance from Raisa and Dipha Barus for SIG
Performance Raisa and Dipha Barus, is the closing of a series of corporate rebranding events Go Beyond Next. Raisa performed her flagship songs, such as: What Is the Meaning of Waiting, Could It Be, You, the Most Beautiful Former with a solemn and so riveting. The performance of Dipha Barus is equally epic and exciting, the audience looks so enthusiastic and eager to enjoy Dipha Barus’s flagship song entitled “All Good”.
Congratulations to Semen Indonesia, which has changed its logo to SIG. Salute to the latest SIG innovations in supporting development